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In Seon CHOI Attorney

T.+82-2-3703-1651 F.+82-2-737-9091/9092
In Seon CHOI Attorney
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In Seon CHOI Attorney

In Seon CHOIAttorney

T.+82-2-3703-1651 F.+82-2-737-9091/9092 E.inseon.choi@kimchang.com

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Areas of Expertise

Bio

In Seon Choi is a senior attorney and a core member of Kim & Chang’s Antitrust & Competition and TMT Practices.

Throughout her career, Ms. Choi has been actively involved in a number of high-profile cases in Korea or relating to Korean businesses, including those in the ICT, health, e-commerce, and retail sectors. She has extensive experience in representing multinational and domestic companies in various antitrust issues, such as the abuse of market dominant position, mergers, cartels, unfair trade practices, and unfair exercise of intellectual property rights. In particular, she has accumulated vast experience in relation to antitrust/competition issues and handled KFTC investigations and hearings in cutting-edge industries, including the online platform industry and the pharmaceutical and medical devices area.

Ms. Choi has contributed articles to multiple leading legal publications, including Global Competition Review (GCR) Know-How - IP & Antitrust (Law Business Research), the Korea chapter of Getting the Deal Through - Dominance 2018 (Law Business Research), and the Korea chapter of The Private Competition Enforcement Review (Law Business Research). Additionally, she has contributed articles to the Journal of Competition, the LAWnB-ONJU and the Legal Times. She has also given lectures on antitrust issues to various academic institutions and organizations both in and outside of Korea.

Ms. Choi received an LL.M. from University College London in 2014, and she was a visiting attorney in the Brussels office of Freshfields Bruckhaus Deringer from October 2014 to February 2015.

She was recognized as a “Thought Leader” in 2022 in Who’s Who Legal: Thought Leaders - Competition 2023, and as a “Leading Lawyer” from 2020 to 2022 in Who’s Who Legal: Competition. Moreover, she was recognized as a “Rising Star” in the IFLR Rising Stars Awards Asia-Pacific 2022 in the areas of “Jurisdictions Awards: South Korea” and “Practice Area Awards: Antitrust & Competition”, and also recognized as a “Rising Star” by the Euromoney Expert Guides from 2018 to 2022. In addition, in 2021, Ms. Choi was selected as one of the “Leading Lawyers” in the area of Antitrust & Competition by the Legal Times, a key legal publication in Korea.

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Profile

Experience

Auditor, Korea Automobile Importers and Distributors Association (KAIDA) (2020-Present)

Deputy Secretary General, Asia Competition Association (2022-Present)

Assistant Secretary, Asia Competition Association (2019-2022)

Kim & Chang (2018-Present)

Freshfields Bruckhaus Deringer, Brussels Office (2014.10.-2015.2.)

Yulchon LLC (2008-2018)

Representative Activitiesshow

Awards

  • Thought Leader, Who’s Who Legal: Thought Leaders - Competition 2023 (Who’s Who Legal, 2023)
  • Rising Stars Awards Asia-Pacific 2022, Jurisdiction Awards: South Korea (Euromoney, 2022)
  • Rising Stars Awards Asia-Pacific 2022: Antitrust & Competition (Euromoney, 2022)
  • Leading Lawyer: Antitrust & Competition (Legal Times, 2021.8.)
  • Leading Lawyer, Who’s Who Legal: Korea, Competition (Who’s Who Legal, 2021-2022)
  • Leading Lawyer, Who’s Who Legal: Competition (Who’s Who Legal, 2020-2022)
  • Rising Star, Expert Guides: Competition and Antitrust (Euromoney, 2018-2022)

Publications/Activities
    • ASEAN Competition Law (Chapter 8, Competition Law of Brunei Darussalam), (Co-author, Bobmunsa, 2022)
    • Act on Fair Labeling and Advertising, Article 7 Corrective Order (Co-writer, LAWnB-ONJU, 2018-Present)
    • Key Implications of the KFTC Guidelines on Access and Reproduction (Co-author, Legal Times, 2021.1.)
    • Recent Trends of the Leniency Program (Co-author, Legal Times, 2019.12.)
    • GCR: IP & Antitrust Know-How 2019 (Co-author, Law Business Research, 2019)
    • Standards to Determine the Legality of “Deceptive Advertisements,” Precedents Relating to Advertisement (Korea Advertising Society, 2019)
    • Getting the Deal Through - Dominance 2018: Korea Chapter (Co-author, Law Business Research, 2018)
    • Sharing Economy and Reasonable Regulation: Analysis of Sharing Economy Report Prepared by the U.S. Federal Trade Commission and Takeaways Therefrom, Journal of Competition No. 191 (Co-author, 2017)
    • Standards to Determine Liability-Bearing Parties for Violations of the Act on Fair Labelling and Advertising, Journal of Competition Law and Policy No. 8 (2017)
    • Big Data and Competition Law, Is It New Area?, Journal of Competition Law and Policy No. 6 (Co-author, 2016)
    • Big Data and Competition Law: Recent Trends in EU Discussions, Journal of Competition No. 187 (Co-author, 2016)
    • Decisions of European Court of Justice on the LCD Case and Takeaways Therefrom, Journal of Competition No. 182 (Co-author, 2015)
    • The Illegality of Price Discrimination: A Comparative Approach to Improve the Korean Regime, University College London (Master’s Thesis, 2014)
    • The Private Competition Enforcement Review, 5th edition: Korea Chapter (Co-author, Law Business Research, 2012)
    • U.S.-EU Comparative Analysis of Decisions on Price Squeeze by Vertically Integrated Companies, Journal of Competition No. 144 (Co-author, 2009)

Education

    University College London (LL.M., Competition Law, 2014)

    School of Law, Seoul National University (Law Research Program in Special Field, Fair Trade Law, 2009)

    Judicial Research and Training Institute of the Supreme Court of Korea (2008)

    Korea University (B.A., Law and English Language & Literature, 2006)

Qualifications

    Admitted to bar, Korea, 2008

Languages

Korean and English

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In Seon CHOI
Attorney


T. +82-2-3703-1651      
F. +82-2-737-9091/9092      
  




In Seon Choi is a senior attorney and a core member of Kim & Chang’s Antitrust & Competition and TMT Practices.

Throughout her career, Ms. Choi has been actively involved in a number of high-profile cases in Korea or relating to Korean businesses, including those in the ICT, health, e-commerce, and retail sectors. She has extensive experience in representing multinational and domestic companies in various antitrust issues, such as the abuse of market dominant position, mergers, cartels, unfair trade practices, and unfair exercise of intellectual property rights. In particular, she has accumulated vast experience in relation to antitrust/competition issues and handled KFTC investigations and hearings in cutting-edge industries, including the online platform industry and the pharmaceutical and medical devices area.

Ms. Choi has contributed articles to multiple leading legal publications, including Global Competition Review (GCR) Know-How - IP & Antitrust (Law Business Research), the Korea chapter of Getting the Deal Through - Dominance 2018 (Law Business Research), and the Korea chapter of The Private Competition Enforcement Review (Law Business Research). Additionally, she has contributed articles to the Journal of Competition, the LAWnB-ONJU and the Legal Times. She has also given lectures on antitrust issues to various academic institutions and organizations both in and outside of Korea.

Ms. Choi received an LL.M. from University College London in 2014, and she was a visiting attorney in the Brussels office of Freshfields Bruckhaus Deringer from October 2014 to February 2015.

She was recognized as a “Thought Leader” in 2022 in Who’s Who Legal: Thought Leaders - Competition 2023, and as a “Leading Lawyer” from 2020 to 2022 in Who’s Who Legal: Competition. Moreover, she was recognized as a “Rising Star” in the IFLR Rising Stars Awards Asia-Pacific 2022 in the areas of “Jurisdictions Awards: South Korea” and “Practice Area Awards: Antitrust & Competition”, and also recognized as a “Rising Star” by the Euromoney Expert Guides from 2018 to 2022. In addition, in 2021, Ms. Choi was selected as one of the “Leading Lawyers” in the area of Antitrust & Competition by the Legal Times, a key legal publication in Korea.






    Auditor, Korea Automobile Importers and Distributors Association (KAIDA) (2020-Present)

    Deputy Secretary General, Asia Competition Association (2022-Present)

    Assistant Secretary, Asia Competition Association (2019-2022)

    Kim & Chang (2018-Present)

    Freshfields Bruckhaus Deringer, Brussels Office (2014.10.-2015.2.)

    Yulchon LLC (2008-2018)






Awards

  •   Thought Leader, Who’s Who Legal: Thought Leaders - Competition 2023 (Who’s Who Legal, 2023)
  •   Rising Stars Awards Asia-Pacific 2022, Jurisdiction Awards: South Korea (Euromoney, 2022)
  •   Rising Stars Awards Asia-Pacific 2022: Antitrust & Competition (Euromoney, 2022)
  •   Leading Lawyer: Antitrust & Competition (Legal Times, 2021.8.)
  •   Leading Lawyer, Who’s Who Legal: Korea, Competition (Who’s Who Legal, 2021-2022)
  •   Leading Lawyer, Who’s Who Legal: Competition (Who’s Who Legal, 2020-2022)
  •   Rising Star, Expert Guides: Competition and Antitrust (Euromoney, 2018-2022)

Publications/Activities

  •   ASEAN Competition Law (Chapter 8, Competition Law of Brunei Darussalam), (Co-author, Bobmunsa, 2022)
  •   Act on Fair Labeling and Advertising, Article 7 Corrective Order (Co-writer, LAWnB-ONJU, 2018-Present)
  •   Key Implications of the KFTC Guidelines on Access and Reproduction (Co-author, Legal Times, 2021.1.)
  •   Recent Trends of the Leniency Program (Co-author, Legal Times, 2019.12.)
  •   GCR: IP & Antitrust Know-How 2019 (Co-author, Law Business Research, 2019)
  •   Standards to Determine the Legality of “Deceptive Advertisements,” Precedents Relating to Advertisement (Korea Advertising Society, 2019)
  •   Getting the Deal Through - Dominance 2018: Korea Chapter (Co-author, Law Business Research, 2018)
  •   Sharing Economy and Reasonable Regulation: Analysis of Sharing Economy Report Prepared by the U.S. Federal Trade Commission and Takeaways Therefrom, Journal of Competition No. 191 (Co-author, 2017)
  •   Standards to Determine Liability-Bearing Parties for Violations of the Act on Fair Labelling and Advertising, Journal of Competition Law and Policy No. 8 (2017)
  •   Big Data and Competition Law, Is It New Area?, Journal of Competition Law and Policy No. 6 (Co-author, 2016)
  •   Big Data and Competition Law: Recent Trends in EU Discussions, Journal of Competition No. 187 (Co-author, 2016)
  •   Decisions of European Court of Justice on the LCD Case and Takeaways Therefrom, Journal of Competition No. 182 (Co-author, 2015)
  •   The Illegality of Price Discrimination: A Comparative Approach to Improve the Korean Regime, University College London (Master’s Thesis, 2014)
  •   The Private Competition Enforcement Review, 5th edition: Korea Chapter (Co-author, Law Business Research, 2012)
  •   U.S.-EU Comparative Analysis of Decisions on Price Squeeze by Vertically Integrated Companies, Journal of Competition No. 144 (Co-author, 2009)





Education

    University College London (LL.M., Competition Law, 2014)

    School of Law, Seoul National University (Law Research Program in Special Field, Fair Trade Law, 2009)

    Judicial Research and Training Institute of the Supreme Court of Korea (2008)

    Korea University (B.A., Law and English Language & Literature, 2006)


Qualifications

    Admitted to bar, Korea, 2008


Languages
  •    Korean and English





Antitrust & Competition ,  Antitrust & Competition Litigation ,  Technology, Media & Telecommunications ,  Life Sciences and Healthcare