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In Seon CHOI Attorney

In Seon CHOI Attorney
In Seon CHOI Attorney

In Seon CHOIAttorney

T.+82-2-3703-1651 F.+82-2-737-9091/9092 E.inseon.choi@kimchang.com

Areas of Expertise

Bio

In Seon Choi is a Kim & Chang attorney who practices primarily in the areas of antitrust & competition, technology, media & telecommunications (“TMT”), and health. 

Throughout her career, Ms. Choi has been actively involved in many high-profile cases in Korea or relating to Korean businesses including those in the ICT, health, e-commerce and retail sectors. She has extensive experience in representing multinational and domestic companies on various antitrust issues, such as abuse of market dominant position, merger, cartel, unfair trade practices, and unfair exercise of intellectual property. In particular, she has accumulated extensive experience in relation to antitrust/competition issues in cutting-edge industries including the TMT and ICT sectors. 

Ms. Choi has contributed articles to multiple leading legal publications, including “Global Competition Review (GCR) Know-How – IP&Antitrust” (Law Business Research), the Korea chapter of “Getting the Deal Through – Dominance 2018” (Law Business Research), the Korea chapter of “The Private Competition Enforcement Review” (Law Business Research), and articles in the Journal of Competition. She has also given lectures on antitrust issues to various academic institutions and organizations in and outside of Korea.

Ms. Choi received an LL.M. from University College London in 2014, and she was a visiting attorney in the Brussels office of Freshfields Bruckhaus Deringer from October 2014 to February 2015. 

She was recognized by Who's Who Legal: Competition as a Leading Lawyer in 2020 and by Euromoney Expert Guides as a Rising Star from 2018-2020.

Profile

Experience

Auditor, Korea Automobile Importers and Distributors Association (KAIDA) (2020-Present) 

Assistant Secretary, Asia Competition Association (2019-Present) 

Kim & Chang (2018-Present) 

Freshfields Bruckhaus Deringer, Brussels Office (2014.10.-2015.2.) 

Yulchon LLC (2008-2018)

Representative Activitiesshow

Awards

  • Leading Lawyer, Who's Who Legal: Competition (Who's Who Legal, 2020) 
  • Rising Star, Expert Guides: Competition and Antitrust (Euromoney, 2018-2020)

Publications/Activities
    • Key Implications of the KFTC Guidelines on Access and Reproduction (Co-author, Legal Times, 2021.1.)
    • Recent Trends of the Leniency Program (Co-author, Legal Times, 2019.12.)
    • GCR: IP & Antitrust Know-How 2019 (Co-author, Law Business Research, 2019) 
    • Standards to Determine the Legality of “Deceptive Advertisements,” Precedents Relating to Advertisement (Korea Advertising Society, 2019) 
    • Getting the Deal Through – Dominance 2018: Korea Chapter (Co-author, Law Business Research, 2018) 
    • Sharing Economy and Reasonable Regulation: Analysis of Sharing Economy Report Prepared by the U.S. Federal Trade Commission and Takeaways Therefrom, Journal of Competition No. 191 (Co-author, 2017) 
    • Standards to Determine Liability-Bearing Parties for Violations of the Act on Fair Labelling and Advertising, Journal of Competition Law and Policy No. 8 (2017) 
    • Big Data and Competition Law, Is It New Area?, Journal of Competition Law and Policy No. 6 (Co-author, 2016) 
    • Big Data and Competition Law: Recent Trends in EU Discussions, Journal of Competition No. 187 (Co-author, 2016) 
    • Decisions of European Court of Justice on the LCD Case and Takeaways Therefrom, Journal of Competition No. 182 (Co-author, 2015) 
    • The Illegality of Price Discrimination: A Comparative Approach to Improve the Korean Regime, University College London (Master’s Thesis, 2014) 
    • The Private Competition Enforcement Review, 5th edition, Korea Chapter (Co-author, Law Business Research, 2012) 
    • U.S.-EU Comparative Analysis of Decisions on Price Squeeze by Vertically Integrated Companies, Journal of Competition No. 144 (Co-author, 2009)

Education

    University College London (LL.M., Competition Law, 2014) 

    School of Law, Seoul National University (Law Research Program in Special Field, Fair Trade Law, 2009) 

    Judicial Research and Training Institute of the Supreme Court of Korea (2008) 

    Korea University (B.A., Law and English Language & Literature, 2006) 

Qualifications

    Admitted to bar, Korea, 2008

Languages

Korean and English

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In Seon CHOI
Attorney


T. +82-2-3703-1651      
F. +82-2-737-9091/9092
     


  




In Seon Choi is a Kim & Chang attorney who practices primarily in the areas of antitrust & competition, technology, media & telecommunications (“TMT”), and health. 

Throughout her career, Ms. Choi has been actively involved in many high-profile cases in Korea or relating to Korean businesses including those in the ICT, health, e-commerce and retail sectors. She has extensive experience in representing multinational and domestic companies on various antitrust issues, such as abuse of market dominant position, merger, cartel, unfair trade practices, and unfair exercise of intellectual property. In particular, she has accumulated extensive experience in relation to antitrust/competition issues in cutting-edge industries including the TMT and ICT sectors. 

Ms. Choi has contributed articles to multiple leading legal publications, including “Global Competition Review (GCR) Know-How – IP&Antitrust” (Law Business Research), the Korea chapter of “Getting the Deal Through – Dominance 2018” (Law Business Research), the Korea chapter of “The Private Competition Enforcement Review” (Law Business Research), and articles in the Journal of Competition. She has also given lectures on antitrust issues to various academic institutions and organizations in and outside of Korea.

Ms. Choi received an LL.M. from University College London in 2014, and she was a visiting attorney in the Brussels office of Freshfields Bruckhaus Deringer from October 2014 to February 2015. 

She was recognized by Who's Who Legal: Competition as a Leading Lawyer in 2020 and by Euromoney Expert Guides as a Rising Star from 2018-2020.






    Auditor, Korea Automobile Importers and Distributors Association (KAIDA) (2020-Present) 

    Assistant Secretary, Asia Competition Association (2019-Present) 

    Kim & Chang (2018-Present) 

    Freshfields Bruckhaus Deringer, Brussels Office (2014.10.-2015.2.) 

    Yulchon LLC (2008-2018)






Awards

  •   Leading Lawyer, Who's Who Legal: Competition (Who's Who Legal, 2020) 
  •   Rising Star, Expert Guides: Competition and Antitrust (Euromoney, 2018-2020)

Publications/Activities

  •   Key Implications of the KFTC Guidelines on Access and Reproduction (Co-author, Legal Times, 2021.1.)
  •   Recent Trends of the Leniency Program (Co-author, Legal Times, 2019.12.)
  •   GCR: IP & Antitrust Know-How 2019 (Co-author, Law Business Research, 2019) 
  •   Standards to Determine the Legality of “Deceptive Advertisements,” Precedents Relating to Advertisement (Korea Advertising Society, 2019) 
  •   Getting the Deal Through – Dominance 2018: Korea Chapter (Co-author, Law Business Research, 2018) 
  •   Sharing Economy and Reasonable Regulation: Analysis of Sharing Economy Report Prepared by the U.S. Federal Trade Commission and Takeaways Therefrom, Journal of Competition No. 191 (Co-author, 2017) 
  •   Standards to Determine Liability-Bearing Parties for Violations of the Act on Fair Labelling and Advertising, Journal of Competition Law and Policy No. 8 (2017) 
  •   Big Data and Competition Law, Is It New Area?, Journal of Competition Law and Policy No. 6 (Co-author, 2016) 
  •   Big Data and Competition Law: Recent Trends in EU Discussions, Journal of Competition No. 187 (Co-author, 2016) 
  •   Decisions of European Court of Justice on the LCD Case and Takeaways Therefrom, Journal of Competition No. 182 (Co-author, 2015) 
  •   The Illegality of Price Discrimination: A Comparative Approach to Improve the Korean Regime, University College London (Master’s Thesis, 2014) 
  •   The Private Competition Enforcement Review, 5th edition, Korea Chapter (Co-author, Law Business Research, 2012) 
  •   U.S.-EU Comparative Analysis of Decisions on Price Squeeze by Vertically Integrated Companies, Journal of Competition No. 144 (Co-author, 2009)





Education

    University College London (LL.M., Competition Law, 2014) 

    School of Law, Seoul National University (Law Research Program in Special Field, Fair Trade Law, 2009) 

    Judicial Research and Training Institute of the Supreme Court of Korea (2008) 

    Korea University (B.A., Law and English Language & Literature, 2006) 


Qualifications

    Admitted to bar, Korea, 2008


Languages
  •    Korean and English





Antitrust & Competition ,  Antitrust & Competition Litigation ,  Technology, Media & Telecommunications ,  Health