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Seo Yeon KIM Attorney

T.+82-2-3703-4519 F.+82-2-737-9091/9092
Seo Yeon KIM Attorney
Seo Yeon KIM Attorney

Seo Yeon KIMAttorney

T.+82-2-3703-4519 F.+82-2-737-9091/9092 E.seoyeon.kim@kimchang.com

Areas of Expertise

Bio

Seo Yeon Kim is an attorney at Kim & Chang practicing in the IT, game and entertainment industries with focus on privacy and antitrust issues.

Profile

Experience

Kim & Chang (2019-Present) 

Representative Mattersshow

IT, Game & Entertainment
 
  • Represented a global e-commerce company in a Personal Information Protection Commission (“PIPC”) investigation, a Korea Fair Trade Commission (“KFTC”) investigation and a police investigation, and advised on compliance projects.
  • Represented a global IT company in the Korea Media and Communication Commission(“KMCC”)’s investigation on a violation of the Telecommunications Business Act.
  • Represented a global game company in the Game Rating and Administration Committee’s investigation on loot box items.
  • Advised on legal matters associated with a global game company’s structural change in its e-sports league.
  • Advised on legal matters regarding a global game company’s blockchain-based games.
  • Represented a domestic IT company in criminal and civil litigation involving data crawling.
  • Represented a domestic game company in the KFTC’s investigation on loot box items and related administrative and civil litigation.
  • Advised a domestic game company on establishing internal guidelines regarding AI.
  • Represented a domestic entertainment company in a dispute over exclusivity agreements between the entertainment company and its artists.
  • Represented a domestic entertainment company in the KFTC’s investigation on a violation of the Monopoly Regulation and Fair Trade Law and the E-Commerce Act.
  • Advised on compliance projects targeting officers, employees and artists of a domestic entertainment company.
 
Privacy & Data Protection
 
  • Represented a global IT company in the PIPC’s investigation on a violation of the Personal Information Protection Act regarding personalized advertisements and related administrative litigation.
  • Represented a global game company in the PIPC’s investigation on the leakage of personal information.
  • Represented a global auction company in the PIPC’s investigation on the leakage of personal information.
  • Represented a global IT company in the KMCC’s investigation regarding compliance with the Location Information Protection Act.
  • Represented a domestic entertainment company in the PIPC’s investigation on the leakage of personal information.
  • Represented a domestic insurance company in the PIPC’s investigation on a violation of the Personal Information Protection Act.
 
Antitrust
 
  • Represented a global bank in the KFTC’s investigation on bid-rigging and administrative litigation.
  • Represented a global automobile company in the KFTC’s investigation on bid-rigging.
  • Represented a global IT company in the KFTC’s investigation on abuse of superior bargaining position.
  • Represented a domestic insurance company in administrative litigation related to the abuse of market dominance and unfair trade practices.
  • Advised on an antitrust compliance project for a domestic game company.

Representative Activitiesshow

Publications/Activities
    • Panelist, “Monetization Strategy, Practical Consequences,” Game AiCON Seoul (Openerdoc Inc., FROMtheRED, 2026)
    • Panelist, “Loot Boxes and Game Monetization,” Video Game Law Conference Tokyo 2023 (Mitchell Silberberg & Knupp LLP, 2023)

Education

    School of Law, Seoul National University (J.D., 2019) 

    Harvard College (A.B., Psychology, summa cum laude, 2015)

Qualifications

    Admitted to bar, Korea, 2019

Languages

Korean and English

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Seo Yeon KIM
Attorney


T. +82-2-3703-4519      
F. +82-2-737-9091/9092
     


  




Seo Yeon Kim is an attorney at Kim & Chang practicing in the IT, game and entertainment industries with focus on privacy and antitrust issues.






    Kim & Chang (2019-Present) 






IT, Game & Entertainment
 
  •   Represented a global e-commerce company in a Personal Information Protection Commission (“PIPC”) investigation, a Korea Fair Trade Commission (“KFTC”) investigation and a police investigation, and advised on compliance projects.
  •   Represented a global IT company in the Korea Media and Communication Commission(“KMCC”)’s investigation on a violation of the Telecommunications Business Act.
  •   Represented a global game company in the Game Rating and Administration Committee’s investigation on loot box items.
  •   Advised on legal matters associated with a global game company’s structural change in its e-sports league.
  •   Advised on legal matters regarding a global game company’s blockchain-based games.
  •   Represented a domestic IT company in criminal and civil litigation involving data crawling.
  •   Represented a domestic game company in the KFTC’s investigation on loot box items and related administrative and civil litigation.
  •   Advised a domestic game company on establishing internal guidelines regarding AI.
  •   Represented a domestic entertainment company in a dispute over exclusivity agreements between the entertainment company and its artists.
  •   Represented a domestic entertainment company in the KFTC’s investigation on a violation of the Monopoly Regulation and Fair Trade Law and the E-Commerce Act.
  •   Advised on compliance projects targeting officers, employees and artists of a domestic entertainment company.
 
Privacy & Data Protection
 
  •   Represented a global IT company in the PIPC’s investigation on a violation of the Personal Information Protection Act regarding personalized advertisements and related administrative litigation.
  •   Represented a global game company in the PIPC’s investigation on the leakage of personal information.
  •   Represented a global auction company in the PIPC’s investigation on the leakage of personal information.
  •   Represented a global IT company in the KMCC’s investigation regarding compliance with the Location Information Protection Act.
  •   Represented a domestic entertainment company in the PIPC’s investigation on the leakage of personal information.
  •   Represented a domestic insurance company in the PIPC’s investigation on a violation of the Personal Information Protection Act.
 
Antitrust
 
  •   Represented a global bank in the KFTC’s investigation on bid-rigging and administrative litigation.
  •   Represented a global automobile company in the KFTC’s investigation on bid-rigging.
  •   Represented a global IT company in the KFTC’s investigation on abuse of superior bargaining position.
  •   Represented a domestic insurance company in administrative litigation related to the abuse of market dominance and unfair trade practices.
  •   Advised on an antitrust compliance project for a domestic game company.





Publications/Activities

  •   Panelist, “Monetization Strategy, Practical Consequences,” Game AiCON Seoul (Openerdoc Inc., FROMtheRED, 2026)
  •   Panelist, “Loot Boxes and Game Monetization,” Video Game Law Conference Tokyo 2023 (Mitchell Silberberg & Knupp LLP, 2023)





Education

    School of Law, Seoul National University (J.D., 2019) 

    Harvard College (A.B., Psychology, summa cum laude, 2015)


Qualifications

    Admitted to bar, Korea, 2019


Languages
  •    Korean and English





Technology, Media & Telecommunications ,  Culture & Contents ,  Data Privacy & Cybersecurity ,  Antitrust & Competition