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Kim & Chang Again Recognized As One of the Most Valuable Law Firm Brands in Asia - Acritas “Asia Pacific Law Firm Brand Index 2017”

28 Jun 2017

In the recently announced Acritas “Asia Pacific Law Firm Brand Index 2017,” Kim & Chang was again recognized as a top 5 law firm brand in the AP region.  Our fourth ranking is the highest distinction earned by a local firm.  The top 3 firms are global firms with regional offices worldwide.


This is the second year in a row in which our firm has been ranked in the top 5, placing fourth behind global giants such as Baker & McKenzie and King & Wood Mallesons.  The 2017 ranking makes us the only Korean firm to be ranked in the top 10 for four consecutive years, helping to establish Kim & Chang as one of the leading law firms in Asia.  


 

About Acritas & "Asia Pacific Law Firm Brand Index":  


Acritas is an international legal market research organization based in the UK.  The "Asia Pacific Law Firm Brand Index" is part of the “Law Firm Brand Index” series (1 of 5) that it annually announces, analyzing law firms' brand power.  Results are based on the feedback of legal service users in the AP region.  Specifically, for the 2017 AP Index, Acritas surveyed 491 senior in-house lawyers of major organizations in the AP region, using the following criteria: "top of mind awareness, favorability, consideration for domestic and multi-jurisdictional top-level deals and litigation, usage for high value work by Asia Pacific clients, and inbound usage for such work among international clients."